Social media are basically interactive technology which allow the generation or sharing/ exchange of information, concepts, opinions, career objectives, and various forms of social expression through virtual communities and online networks. In fact, social media have grown so much to become an important aspect in business today. It has definitely paved the way to a lot of business applications such as business blogging, business automation, community building, and many more. It is a good marketing tool to generate traffic into your website and make it popular. So, it is a must to incorporate Social Media in your business marketing plan.
There are several different social networking platforms out there, but let’s talk about four popular ones: Twitter, Facebook, LinkedIn, and YouTube. These four sites are considered the four “pillars” of social media. If we are going to discuss each of these, you will notice a common notion – most of these platforms offer a free account for new users. This is probably one of the biggest advantages to using social networking for your business.
Twitter is the best example of this. As mentioned before, Twitter can be used as a marketing tool for free. Now, with the ability to share your message with millions of people through their mobile phone, this tool becomes more effective than ever. By connecting with a large number of social media users, you can be sure that you will gain more exposure which will then lead to more potential customers.
But let’s not forget about Facebook and LinkedIn. Both these sites are also excellent places where you can share information and network with others. However, unlike Twitter, Facebook allows you to share information with people within your network, within your country, and even internationally. On the other hand, with Twitter, all you can do is share information with everyone. Unlike Facebook, you can easily control who sees your information. However, this is often not necessary because it is very easy to get others to see what you share.
So what should you do in order to take full advantage of these great social networks? The first thing that you need to do is to find an interesting topic related to your product or service. Then, start sharing this information with your friends, family, followers, fans, and so on. If you already have a website or blog, then you can share that with the world as well. Of course, if you don’t yet have a website, then start building one today!
It doesn’t end there – you can then use a curation tool to generate buzz around your brand or product. Social citation networks like Flipboard and Digg are just some examples of these social networks that you can use to promote your website or blog. If you have your own social media campaign, then you can turn this into a real money maker! Remember, by curating networks and flipping boards, you open up doors to people who would not be able to visit your site otherwise.